Jonas Åkerlund Explains the Concepts Behind Beyoncé’s New Music Videos

Jonas Åkerlund Explains the Concepts Behind Beyoncé’s New Music Videos

ENTERTAINMENT | door Mr.UNKNOWN | 03-12-2014

Having just dropped two new songs – a video for “7/11” and the platinum edition of her self-titled album – Beyoncé has now given us behind-the-scenes access to two of her latest videos, “Haunted” and “Superpower.” Jonas Åkerlund, director of both videos, is known for his atypical music videos and he gives us an insight into his creative process and the concepts behind each of the videos. The video opens with Jonas receiving a phone call recruiting him for Beyoncé’s visual album, before leading us through the filming and locations of both music videos.

Enjoy the video above and purchase the physical manifestation from Amazon.com.





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